Labels Hurt—Love Heals: Changing the Narrative on Bully Breeds
Walk into any shelter or scroll through your local rescue’s feed, and chances are you’ll see a familiar label: "aggressive," "unpredictable," "not good with kids,"—words often tied to bully breeds. These labels don't just misrepresent the dogs—they harm them. They lead to fear, discrimination, and sadly, countless amazing dogs being overlooked or euthanized simply because of how they look or what society thinks they are.
At Bully Love Coalition, we believe it’s time to rewrite the script.
The Power—and Damage—of a Label
Words shape perceptions. When a dog is labeled based on breed myths instead of personality, their chances of finding a loving home plummet. Bully breeds—like American Bullies, Pit Bulls, and Mastiffs—are some of the most misunderstood, yet most loyal, affectionate, and eager-to-please dogs out there.
It’s not the breed that creates behavior, but the environment, the upbringing, and the love—or lack of—it.
The Truth Behind the "Tough" Exterior
What we see behind those blocky heads and wagging tails are goofballs that love snuggles, belly rubs, and playing with their favorite humans. They're not weapons. They're companions.
Every dog we rescue has a story. Many come from neglect, abuse, or abandonment—but they still greet us with hope in their eyes. That's the power of love over labels.
Changing the Narrative Starts with Us
We challenge YOU to help us change the narrative:
Use people-first language. Say “dog with fear-based behaviors” instead of “aggressive dog.”
Educate others. Share facts, not fear.
Volunteer or foster. Meet these amazing dogs firsthand—you’ll be surprised how quickly they steal your heart.
Speak out. When you hear misinformation about bully breeds, say something. Be their voice.
Love Heals More Than Just Wounds
Every time we choose love over fear, education over assumptions, and compassion over judgment, we give these dogs a fighting chance. A chance to be seen, valued, and finally—home.
Join us in creating a world where dogs are judged by their hearts, not their heads. Because at the end of the day, labels hurt—but love heals.
